"free" is not always the primary selling point

IT World have an interesting discussion about why users choose paid for propritary software over free. I must say I agree with the points about features and polish being major turn off especially for people who just want to get things done not spend hours tnkering with configuration options. Not sure I agree about the Gimp though, for the last few years its seems more and more of a credible alternative to the ruinously expensive photoshop.